[DOWNLOAD THE FREE LEAD VALUE CALCULATOR TOOL HERE]

There is one question that you’re probably asking that is costing you lots of money and business. That question is, “how do I get cheaper leads?”

In reality cost doesn’t matter.

Of course you don’t want to waste money, but cost is not the metric that matters.

Understanding the value of a lead is what matters.

Let’s dive into exactly what that means…

Let’s assume you have a $200 product and it converts at 4% through your normal process of generating customers. That means every 100 leads are worth $800 (4% of 100 = 4 x $200 product).

So, for each SINGLE lead, you’re making $8.

By understanding that each new lead is worth $8, you can spend up to $4 to acquire a new lead and double your money.

(Fortunately, you don’t have to worry about all the math. Just download our FREE Lead Value Calculator Tool here.)

Understanding lead value over lead cost changes the dynamic completely. If you know you’re earning $8 per lead, you’re no longer asking, “how do I get $1 leads?” Instead, you’re asking, “how do I get as many leads as possible that cost $4 or less?”

Focusing on the cost of a lead instead of the value of a lead may save pennies, but will lose dollars.

Once you have your lead value, you should no longer focus on trying to get cheap leads. Because the guesswork on whether an ad is effectively working or not has been removed. The decision is trackable and it becomes binary.

Is this ad working? Simply check if it COSTS more than it MAKES. In other words, is your LEAD COST higher than your LEAD VALUE?